Ash Maurya

Ash Maurya is the author of two bestselling books “Running Lean” and “Scaling Lean”, and is also the creator of the highly popular one-page business modelling tool “Lean Canvas”.

A 3-step process for building better products

We are charged with building better products but what does “better” really mean? This is the million or billion dollar question Ash will unpack in this talk. It starts with deeply understanding your customers wants versus needs, uncovering real problems worth solving, then designing your product for problem/solution fit before product/market fit.

Starting with problem before solutions sounds simple, but simple isn't easy. In this talk, you'll learn the right and wrong way to uncover problems, extract insights, and turn them into features your customers cannot refuse.

Virtual Keynote
Onsite Keynote

Rewatch the keynote

Want to join the next just product conference to see keynotes like this live onsite or in the livestream?

Make sure to get your ticket today

Do you want to see more talks like this in 2024?

Join 10.000 product people world-wide

10.10.2024 Workshops

Attend a Workshop
starting from + VAT
Small group of like-minded product people
Hands-on exercises
Inspiring Location at Munich Design Offices
Free drinks & food during the day

11.10.2024 Conference

Attend On-Site
Exclusive access to the on-site location in Munich
Participate in on-site Q&A with speakers
Connect with up to 300 product people on location
Free drinks & food during the day
Free Popcorn 🍿
After-conference networking


Attend Online
Access to live stream
Access to our online event & networking platform
Participate remotely in discussions and speaker Q&A
Connect with potential employers in their online booths