Launching the biggest innovation in a company’s history is never simple. But doing it while fundamentally transforming how teams work adds another layer of challenge. In his talk, Christian shares the story of how tonies pivoted its product operating model to lay the foundation for future innovation and growth - all while developing a groundbreaking new product, the Toniebox 2.

‍
The transformation focused (and still focuses) on bringing core competencies in-house, establishing new processes as well as ways of working, and forming teams that operate with full ownership and customer orientation.
‍

In this session, Christian will cover:
● Why tonies embarked on the shift: The innovation challenge, the need for flexibility and speed, as well as the limitations of outsourcing
● What tonies changed specifically: Structures (incl. mission-based teams), roles & responsibilities, and processes
● Which challenges the team faced: From uniting software and hardware development to convincing leadership, and navigating cultural change
● How tonies broad the organization on board: Practical tips for rallying teams and building trust, including frequent communication, lighthouse projects, and many more

‍
Attendees will leave the session with specific insights on how to approach the transformation to the product operating model, which hurdles to overcome and pitfalls to avoid, and what to ultimately, expect in terms of results.

‍
Join the session to get behind-the-scenes insights on how tonies transformed its way of working, what any company can learn from the journey, and why it’s worth the messy, challenging, but ultimately rewarding path.

‍

‍