ABOUT THE KEYNOTE

Transformed: Moving to the Product Operating Model

Marty dives into the complex process of business transformation, highlighting both its anti-patterns and valuable lessons from successes.

The talk underscores the shift from mere ‘Agile’ labels to profound changes in building, problem-solving, and decision-making. Cagan emphasizes transitioning from big releases to consistent cadences, evolving from stakeholder-driven roadmaps to empowered product teams, and redefining how companies prioritize threats and opportunities.

At its core, the transformation journey seeks to tap into the talent of your people to provide a machine for consistent innovation. This talk promises to provide a holistic view of company transformation, guiding product leaders on where they stand and where they need to head.

Type
Virtual Keynote
Onsite Talk
Time
To be announced
Year
2023

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Summary & key takeaways
ABOUT THE SPEAKER

Marty Cagan

Marty Cagan is a leading voice in product and a partner at Silicon Valley Product Group. He’s renowned for his book “Inspired” and “Empowered”. His next book will be about the transformation of organizations called “Transformed” which is also the content of his talk.

Get your ticket for 2027

15. October 2027, ASTOR Film Lounge im ARRI, Munich. Crazy Bird: only 20 tickets at 199€, until 31.01.2027. Then Early Bird at 299€.

14.10.2027 Workshops

Attend a Workshop
To be announced
Small group of like-minded product people
Hands-on exercises
Workshop line-up and tickets coming soon

15.10.2027 Conference

Attend On-Site
599€
199€
+ VAT
The full conference day live at the ASTOR Film Lounge im ARRI
Connect with up to 300 product people on location
Videos and Slides of all talks & speakers
Free drinks & food during the day
Free Popcorn 🍿
After-conference networking

15.10.2027 Livestream

Attend Online
Free
.
Watch the main stage talks & keynotes live
Join from wherever you are
No access to the on-site networking