Saving a Dying Product: Escaping the Fear Loop
Inheriting a failing product can be intimidating, surrounded by voices filled with doubts and previous failures: "Do we have enough data?", "What if we lose users?", "Didn’t we try this before?"This is the Fear Loop - where product teams hesitate, innovation stalls, and products fade away. In this session, I'll share my firsthand experience of reviving a dying product, revealing practical techniques for diagnosing issues quickly, navigating organizational pushback, and building momentum to achieve
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Orly Stern Izhaki
Orly Stern Izhaki is a seasoned product leader with senior roles at Payoneer and Wix, where she led large-scale product transformations and turnaround strategies. With deep experience in scaling products globally, she specializes in reviving struggling products, navigating organizational complexity, and driving growth under pressure. At Just Product 2025, Orly shares her firsthand experience of breaking the Fear Loop and leading a product from decline to renewed success.
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