Many companies struggle with product management that feels broken: discovery is missing, stakeholders dictate solutions, and engineering is stuck in firefighting.

The root cause is what we call the "Egg Organization", a structure where product teams sit in the yolk, surrounded by project-driven demands that keep them trapped.
This talk shows how organizations can break out of this pattern. By aligning leadership, sales, finance, and product around outcomes rather than projects, companies unlock scalable growth, faster delivery, and stronger customer impact. We’ll share how small lighthouse teams can lead the way and how shifting incentives and mindset turns product management from backlog administration into a true driver of business success.
Attendees will leave with a clear metaphor to explain their own challenges and practical steps to start building a product organization that scales.

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