PRODUCT MASTERCLASS DEEP DIVES

Product Discovery Done Right

Your Instructor

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Markus Ellmer Produktmanager
300+ Produktmanager vertrauen uns
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OUR FORMATS ARE TRUSTED BY

Product Managers

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MEET YOUR INSTRUCTOR

Contents of the Deep Dive

Module 1: Intro to Product Discovery Done Right‍

  • Briefing: Easy Travel
  • Course Material Access
  • Welcome to Product Discovery Done Right
  • Product Discovery Quiz
  • Bonus: Results Expectations & Quiz (Workshop Day)

Module 2: Why Discovery Matters

  • Why Discovery Matters
  • Case Study: InstaCarro
  • Discovery vs. Delivery
  • Exercise: What holds you back from doing Discovery?
  • Problems when running Product Discovery

Module 3: Gaining Support

  • Product Management Fundamentals
  • Product Vision
  • Product Strategy
  • Lean Canvas Template
  • Lean Canvas Example: InstaCarro
  • Roadmap Template
  • Roadmap Example: InstaCarro
  • Start Small, Learn to Play the Game

Module 4: Product Discovery Journey

  • Intro
  • The Product Discovery Journey
  • Excercise: Customer Journey
  • Uncover Value Drivers
  • Interviews
  • Excercise: Interviews

Module 5: Problem Space

  • Problem Space & Problem Statements
  • Exercise: Problem Statements
  • Mapping Value Drivers
  • Opportunity-Solution-Tree Example Part 1: InstaCarro
  • Priotization
  • Reinvent the Future
  • Opportunity-Solution-Tree Example Part 2: InstaCarro
  • Finding the Sweet Spot
  • Excercise: Finding the Sweet Spot
  • Tipps & Tricks Finding the Sweet Spot

Module 6: Handling Assumptions

  • Dealing with Assumptions
  • Assumptions Example: InstaCarro
  • Categorizing & Making Assumptions Testable
  • Exercise: Categorize Assumptions
  • Experiments
  • Exercise: Product Experiments
  • Bonus: How AI can help with Product Discovery
  • Running Experiments

Module 7: Wrap-Up

  • Product Discovery Health Check & Checklist

‍

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Original Workshop Price
599€ + VAT
Today for
447€ + VAT
You will get direct online access to
  • 4+ hours of professionally recorded video content with David Pereira
  • 7 Modules, 36 Lessons on Product Discovery with Real Life Case Studies
  • 7 Exercises to apply learnings by diving into the fictional company EasyTravel‍
  • Product Discovery Quiz
  • Miro Templates for all Exercises
  • Further Reading
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DIVE INTO A FOCUS TOPIC

What are Deep Dives?

Deep Dives are professionally recorded video courses on a single product management topic. We record them in live workshops held at our conference just product and can offer them for a fraction of the price of the real workshop.

You do not only get the content of the workshop, but also tailored exercises for the online experience.

WHAT THIS DEEP DIVE IS ABOUT

What you will learn

  • Understand what product discovery is and what it solves
  • Learn how to escape from common anti-patterns
  • Apply product discovery from 0 to 1 in B2C and B2B
  • Prepare, run, and collect insights from customer interviews
  • Write meaningful problem statements
  • Gain support from high-level management
  • Structure your product discovery practices
IS THIS DEEP DIVE FOR ME?

Target Audience

  • Product Managers
  • UX Researcher
  • Everybody who is interested in how to do a proper Product Discovery
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