All talks of Digital Product Day have been recorded
Sign up to get access, once they become available!
Speaker Line-Up & Agenda
09:30 - 10:30 CET: Sebastian Borggrewe
12 WEEKS FROM IDEA TO PRODUCT IN CORPORATE ENVIRONMENT
Sebastian will present a case study in which he and his team developed a digital product in a corporate environment in just 12 weeks. The first functional prototype was even implemented in 4 weeks and used by customers for real bookings. In the talk, Sebastian will present the case study and 9 key learnings on how digital products can be developed quickly and effectively in a corporate environment.
10:45 - 11:45 CET: Sandra Hinz
10x YOUR PRODUCT OUTCOME WITH THE VALUE ENGINE
Are you also struggling to create a real impact with your product teams? Features are prioritized top-down, and you fail to generate measurable value. When you were only 3 teams, it was still easy to coordinate, but since you are more than 5 teams you lost the overview. We all want to ensure we're working on the right thing and generating outcomes quickly. It's difficult, but not impossible.
This talk is about the Value Engine, a product management framework that helps you to organize the discovery & delivery of your product teams to create a permanent culture of experimentation and achieve 10x more outcomes with 10x less effort.
13:00 - 14:00 CET (remote): Bob Moesta
LEARNING TO BUILD -
THE FIVE BEDROCK SKILLS OF PRODUCT MANAGER AND INNOVATORS
Bob will talk you through the 5 most important skills as a product manager, innovator, and entrepreneur. These skills are built around the Job-to-be-done (JTBD) framework, which he pioneered 20 years ago. But it goes well beyond that framework. These 5 skills are the pillars on which innovations are built. So stay tuned to get an upgrade to your innovation skills with this talk!
Bob will attend via conference call.
About Bob Moesta
14:15 - 15:15 CET: Siegmund Duell
HOW WE BUILT A PORTFOLIO OF AI PRODUCTS IN A B2B WORLD AT SIEMENS
In this case study, I will take you through the steps and challenges of building an artificial intelligence-driven product portfolio.
By the example of one of our latest products, you will get the insights how we identify applications, slash development cycles, and cross the chasm between POC and real application.
The talk will unveil how we incorporate latest product development strategies like working backwards, lean startup and design thinking.
We use the techniques to focus on the question “should the product be built” instead of asking “can we build it?"
15:30 - 16:30 CET (remote): Brant Cooper
THE HUMAN SIDE OF DIGITAL TRANSFORMATION
The increased complexity and interconnectedness of the digital world brings massive amounts of uncertainty to the business community. But the way we’ve traditionally managed companies is based on the simpler, assembly-line constructs of the Industrial Age. But we’re not in the Industrial Age any longer.
Company leadership and employees require a new mindset – one that can match the speed and agility of today’s economic activity, while solving real-world problems that benefit us all. Brant’s talk charts a path forward to creating RAD organizations: resilient to endless disruptions, aware of changing customer needs, and dynamically able to change course to create real value.
Based on his 5Es of the RAD mindset, empathy, exploration, evidence, equilibrium, and ethics, attendees will receive inspiration and practical, actionable advice on how to kick-start and accelerate meaningful change inside their organizations.
Brant will attend via conference call.
Join us at the heart of Munich.
The event will be hosted at the Siemens headquarter at Wittelsbacher Platz in Munich.
We will have studio quality streaming equipment for our online participants
and premium location for all vip guests on site.