Bob Moesta

Besides pioneering the Jobs To Be Done Theory, Bob Moesta is a builder, teacher, entrepreneur, author, and co-founder of The Re-Wired Group, a design and development firm based in Detroit, Michigan.

Early in his career, Bob received an education in building and launching new products from renowned innovators Dr. Clayton Christensen, Dr. Genichi Taguchi, Dr. W. Edwards Deming, and Dr. Willie Hobbs Moore.

The worldview he gained has enabled him to work on and launch thousands of new products over the last thirty years, be the founder of ten different companies, and become a mentor to the next generation of builders and problem solvers.

Bob is an adjunct lecturer at the Kellogg School at Northwestern University and a guest lecturer at Harvard Business School, and MIT's Sloan School of Management.

Learning to Build - The Five Bedrock Skills of Product Managers and Innovators

Bob will talk you through the 5 most important skills as a product manager, innovator, and entrepreneur. These skills are built around the Job-to-be-done (JTBD) framework, which he pioneered 20 years ago. But it goes well beyond that framework. These 5 skills are the pillars on which innovations are built. So stay tuned to get an upgrade to your innovation skills with this talk!

Virtual Talk
Onsite Talk

Rewatch the keynote

Want to join the next just product conference to see keynotes like this live onsite or in the livestream?

Make sure to get your ticket today

Do you want to see more talks like this in 2024?

Join 10.000 product people world-wide

10.10.2024 Workshops

Attend a Workshop
starting from + VAT
Small group of like-minded product people
Hands-on exercises
Inspiring Location at Munich Design Offices
Free drinks & food during the day

11.10.2024 Conference

Attend On-Site
Exclusive access to the on-site location in Munich
Participate in on-site Q&A with speakers
Connect with up to 300 product people on location
Free drinks & food during the day
Free Popcorn 🍿
After-conference networking


Attend Online
Access to live stream
Access to our online event & networking platform
Participate remotely in discussions and speaker Q&A
Connect with potential employers in their online booths