How to Turn Free Products into Revenue Generating Products
Many businesses are sitting on untapped revenue potential with their free offerings. In this session, Dorra will share a compelling case study on how her team successfully transitioned a free product into a paid offering while maintaining customer satisfaction.
You’ll explore proven strategies to convert free users into paying customers, without compromising engagement or trust. We’ll dive into effective pricing models, persuasive value communication, and behavioural triggers that drive conversions.
Attendees will learn how to design seamless upgrade paths, optimize freemium models, and craft irresistible premium offerings. Whether you’re in SaaS, media, or consumer goods, this talk will equip you with practical frameworks to turn free users into loyal, paying customers thus fueling sustainable revenue growth.
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Dorra Mlouhi
Dorra is a seasoned Product Leader & Advisor with over nine years of experience navigating the dynamic landscapes of both B2B and B2C markets. Her journey began with an engineering background, complemented by studies in public speaking and leadership at SMU Dallas, ultimately leading her to the world of product management. This diverse foundation has equipped her with deep expertise in building innovative, customer-centric products while mentoring aspiring product managers and leaders. Currently, Dorra serves as a Product Lead at Amazon Web Services (AWS). Throughout her career, she has made a significant impact at industry-leading companies, including AWS, Trivago, TESCO, and Also Group, consistently bridging the gap between technical innovation and business strategy.
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