October 15, 2026, 09:00 - 16:00

Product Strategy & Principles: A Hands-On Workshop

Learn to define, own, and communicate strategy at any level of your organisation

Your Workshop Host

Martin Eriksson

Contents

What is this Workshop all about?

Through a mix of short lectures, hands-on exercises, and group discussions, you will work through your own strategic challenges alongside peers facing similar problems. You will leave with practical frameworks you can immediately apply, and a concrete plan for driving strategic clarity back in your own team and organisation.

This workshop is about learning how to approach strategy. The real value is in the thinking and the tools, not in producing a polished deliverable by the end of the day. You will make real progress on your own challenges, but strategy is an ongoing process, not a one day output. Come ready to think, debate, and experiment.

Target Audience

Who is the workshop for?

  • Product leaders who want to craft strategy that actually provides direction and make the tough choices their teams need
  • Individual contributors (PMs, designers, engineers) who want to connect their work to the bigger picture and push for strategic clarity
  • Anyone feeling stretched too thin, struggling to explain why their work matters, or trying to cut through the noise
Learning Outcomes

What will I learn?

  • Recognise what strategy actually is
    Identify when your organisation is mistaking something else for it
  • Define strategy at your level
    Whether that is company-wide, product, or team strategy
  • Use the Decision Stack
    Connect vision, strategy, and daily decisions into a coherent whole
  • Draft practical principles
    Codify strategic trade-offs and accelerate decision-making
  • Challenge strategic ambiguity constructively
    Use principles to start the conversation when clarity is lacking
  • Pressure-test your strategy
    Using assumptions mapping before committing resources
  • Take it back to your team
    With a concrete plan for driving strategic alignment in your organisation
  • 🔥 Early Bird until 15.06.2026. Save 100€

    On-Site Workshop

    - incl. Food and Drinks throughout the day.

    Full Day Workshop

    October 15, 2026, 09:00 - 16:00

    Location

    TBD

    €499 Early Bird / €599 Regular
    Includes
    Hands-on learning experience with various practical exercises
    Great community of product people to connect with
    Food & Beverages throughout the day
    Inspiring location in the heart of Munich