Strategy in an AI World
Product Strategy & Principles in Times of AI: A Hands-On Workshop. AI made building software fast and cheap. What you choose to build is now the hard part. A full day with Martin Eriksson and the Decision Stack.
Your Workshop Host
Martin Eriksson
What is this Workshop all about?
AI has made building software faster and cheaper than ever. Your engineers now ship in a week what used to take a quarter. That speed only pays off if everyone knows why you are building what you are building.
Most teams have written a strategy. What they lack is clarity about what it means on a Tuesday afternoon. The roadmap exists, the vision doc exists, and the hundreds of small decisions made this week still point in different directions.
Martin Eriksson created the Decision Stack and has advised over 150 companies as a Product Partner at EQT. Over a full day you will find where your own stack breaks, and leave with Product Principles that let your team decide without escalating everything to you.
What you will work on:
- How to define a real strategy, one with actual choices, not a list of priorities everyone already agreed on
- How to use principles to make faster, better decisions at every level of your organisation
- How AI changes the strategic landscape you are deciding in
- How to bring this back to your team and make it stick
The value is in the thinking and the tools, not in a polished deliverable by 16:00. Come ready to think, debate, and experiment.
What will I learn?
Define a strategy that makes real choices, rather than a document everyone nods at and ignores
Recognise when a roadmap, an OKR set, or a vision statement is standing in for the real thing
Use principles so your team makes good calls without escalating every one of them to you
Connect vision, strategy, principles, and daily decisions into one coherent line
Work out what AI changes about your strategic landscape, and what it leaves untouched
Map your assumptions before you spend a quarter of engineering capacity on them
Leave with concrete next steps for driving alignment in your own team
Who is the workshop for?
- Heads of Product, VPs and CPOs who want to sharpen how they communicate and operationalise strategy
- Founders and senior leaders looking to align their organisation around a clear product direction
- Senior PMs and staff-level ICs ready to grow into leadership and take ownership of strategy in their teams
Get your ticket
On-Site Workshop
- incl. Food and Drinks throughout the day.
Full Day Workshop
October 15, 2026, 09:00 - 16:00
Location
Celebrate Company GmbH
Trappentreustraße 1, 80339 München
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