Discovery and validation are crucial for building the right products, but in many organizations they remain slow, messy, and resource-intensive. Teams often struggle with limited access to users, scattered insights, and an ad-hoc approach to research. Meanwhile, most experiments with AI stop at surface-level tinkering and never become part of a reliable workflow.

In this workshop, Elena Borisova (ex-Booking.com, DeepL) will show you how to integrate AI meaningfully into your discovery process. You’ll learn how to prepare and run effective research sessions with AI support, design targeted interview and survey scripts, and analyze findings at scale. By leveraging AI tools to cluster responses and highlight patterns, you can transform raw conversations into clear, actionable insights in hours instead of days.

This session is designed for product managers at all levels: individual contributors looking to take more ownership of discovery, senior practitioners sharpening their approach, and leaders who want to help their teams ship with confidence.

You will leave with practical methods, a repeatable workflow, and the confidence to use AI as a serious partner in discovery, validation, and prototyping.

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