ABOUT THE KEYNOTE

From Solo Prompts to an AI System Your Team Runs On

Every company goes through the same two phases with AI. First, individuals start prompting. Someone writes better emails, someone summarizes a customer call, someone drafts a PRD in half the time. It works, and it stays personal. Then leadership notices and asks the obvious question: how do we get this for everyone, and how do we make it structured?

That second phase is where most teams stall, because individual prompts never add up to a system.

This talk is about the backbone that does. I'll walk through the five layers behind a product team's AI operating system: your context, your tool connections, the agent, the workflows, and the habits that hold it together. Then I'll open up how we actually run Product Masterclass on exactly that, the skills that do our day-to-day product work, and what you can lift for your own team.

Half show and tell, half presentation. You'll leave knowing what to build first.

Type
Virtual Keynote
Onsite Talk
Time
October 16, 2026 13:00
To be announced
Year
2026

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Summary & key takeaways
ABOUT THE SPEAKER

Thomas Hartmann

Co-Founder @ Product Masterclass · Speaker · Author of From Project to Product Mode

Thomas Hartmann is the co-author of From Project to Product Mode and founder of Product Masterclass. He helps B2B product teams scale by combining strategy, customer insight, and structure. His coaching supports corporates like Siemens and Bosch, as well as scale-ups and SEMs like Xentral, Compleet, and Hartmann.

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15.10.2026 Workshops

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After-conference networking

16.10.2026
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