Ever felt like your latest AI feature only led to your product swim in a sea of sameness with every competitor and their cousin out there?

The reason is rarely a lacking ability to execute, but a gap in your strategy. Did it really help you say no to shiny AI objects? Did it contain a strong hypothesis of why customers should choose you, over an alternative?

If no, you might just have skipped the hard beneath-the-surface work of strategy and fell for the temptation of asking your favorite LLM to fill in the gaps of a vanilla strategy template.

I walk you through the exact modular questions I use to guide some of Europe's biggest companies towards strategic clarity, and how you can use them to sharpen the strategic focus of your products in the age of AI.

You'll also learn how to use my Strategy Sparring skill to get real-time feedback on your strategic choices. So that your next priorities have a clear answer to the question of "Why should customers choose this?" and you avoid strategy slop coming from generic prompts.