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Master Product
Management
in the AI Era
AI is changing your job fundamentally. Learn the timeless principles that matter AND leverage AI to make you more effective.
300+ Alumnis
From startup to established corporate
8 Weeks
Intensive AI-focused training
3h/Week
Learn while you work
100% Real
Apply to your actual product
"AI won't replace PMs.
But PMs who use AI will replace those who don't."
The PM role is changing faster than ever.
Companies need PMs who understand timeless product management principles and know how to leverage AI effectively.
This is not another "prompt engineering" course.
This is a complete product management curriculum for the AI era.
Protect • Augment • Automate
Not everything should be automated. Learn what to master as a PM, what to leverage with AI, and what to automate entirely.
Protect
PM Principles
Deepen the core PM skills that make you valuable
→ Strategic vision & roadmapping
→ Stakeholder management
→ Decision-making processes
→ Product sense & judgment
Augment
Multiply Your Impact
Use AI to amplify your PM capabilities and work 10x faster.
→ Competitive analysis & pattern detection
→ Strategy scenario exploration
→ Interview clustering & insights
→ Rapid prototyping & testing
→ Data analysis & anomaly detection
Automate
Free Up Your Time
Stop wasting time on repetitive tasks that don't require human judgment.
→ Status reports & stakeholder updates
→ Acceptance criteria generation
→ Research tagging & organization
→ Routine follow-ups & reminders
Our Instructors come from top product companies
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8 Weeks That Transform How You Work
Deepen your PM foundation, then learn to leverage AI and automate repetitive work.
PM & AI Fundamentals
AI is going to change your job fundamentally in the next 3 years, but not everything will change. Some things need to stay human in order for you to be successful. We are looking at our protect, augment, automate framework to help you understand how AI changes what you do today.
What You'll Master
• Identify which tasks to protect, augment, or automate in your daily work
• Build your personal AI productivity stack
• Know exactly when to use human judgment vs. AI tools
Tools: Claude, Gemini, ChatGPT
Problem-Space Interviews
Great product decisions still start with real human conversations.
AI helps you prepare, synthesize, and spot patterns without losing empathy.
The result: clearer insights with far less manual effort.
What You'll Master
• Prepare and run customer interviews that uncover real problems
• Use AI to synthesize interviews into clear patterns and insights
• Translate qualitative insights into confident product decisions
Tools: Condense, Dovetail, Claude Code,
AI-Assisted Product Discovery
Most organizations do not do a lot of discovery, we will show you how AI can help you to actually do discovery with less effort and on the other hand help you understand, what you have to drive and what AI enables.
What You'll Master
• Build a continuous discovery workflow for your product
• Leverage AI for Insights Management
Vibe Coding for Product Managers
Vibe Coding enables product people to test solutions faster than ever. It makes you more independent of developers & designers and enables you to iterate in hours instead of weeks.
What You'll Master
• Build functional prototypes in hours instead of weeks
• Code your own prototypes without waiting for developers or designers
Tools: Lovable, Claude Code
From Ticket Writing to AI-Assisted Delivery
Ticket writing is a task of the past. PMs create context for the LLM by combining architecture information from GitHub, UI design systems, product strategy and direction. AI does the writing. The PM stays accountable for the decisions, documentation is automated.
What You'll Master
• Write crystal-clear requirements in 1/10th the time
• Catch edge cases and technical risks before refinement
• Leverage AI to understand software architecture
Tools: Your Own Agents, BMad Method
From Manual Work to Automation Mindset
AI-native companies won't hire PMs without automation skills anymore. That is why we show you how to automate repeating tasks and acquire a mindset that let's you spot these tasks.
What You'll Master
• Build automations that eliminate busy work
• Spot automation opportunities in your daily workflow
• Ship working automations using no-code tools that free up time to ship value
Tools: N8N, Make, Zapier, Build your own Agents
Roadmapping & Stakeholder Management
Whether your organization is already great at product or not, AI is already changing it today. We show you the timeless tools that help you drive decisions involving your team & stakeholders. The focus here is on storytelling, convincing & decision-making.
What You'll Master
• Turn your roadmap into a compelling strategic narrative
• Align executives, sales, and engineering without endless meetings
• Defend product decisions with clear reasoning stakeholders buy into
Tools: MCP Servers to Connect Jira with your AI Base Model (Gemini, Claude, ChatGPT, Microsoft Co-Pilot...)
Measure Product Success
No matter whether you are using AI or not, the question remains the same: Are we building what truly works?
What You'll Master
• Prove product value with outcome data, not vanity metrics
• Measure what actually matters and decide based on evidence
• Show clear ROI on shipped features
TRUSTED BY
PRODUCT PEOPLE
FROM LEADING COMPANIES
Learn from the Best, Apply to Your Product
This isn't theory. Every week, you apply what you learn to your actual product.
100% Practical
No theoretical fluff. Apply practices to your actual product every week.
Learn from Peers
300+ alumni from Siemens, Bosch, Check24, and other leading companies.
AI-Augmented
Learn both timeless principles AND how to leverage AI for more Impact.
Expert Coaches
Learn from PMs who've built products at Uber, Check24, DeepL, and Firefox.
Career Growth
Gain AI-proficiency, confidence, frameworks, and skills that advance your PM career.
Certificate
Earn a recognized Product Masterclass certificate to share on LinkedIn.
Choose Your Path
Join as an individual or bring your entire team
Public Cohort
For individual PMs (company-funded)
excl. VAT
✓ Weekly live coaching calls
✓ Access to all video content
✓ Look into companies of other PMs
✓ Product Masterclass Certificate
✓ Lifetime access to materials
Inhouse Cohort
For product teams (8-15 PMs)
Starts when you're ready
✓ Private cohort for your team
✓ Customized to your products
✓ Build common language & frameworks
✓ Standardize practices across team
✓ Flexible scheduling
✓ Team progress tracking
Next Starting Dates
Ready to Master Product Management in the AI Era?
Join the next cohort and transform how you work in just 8 weeks.
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