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She Coaches Product Teams at a Global Bank. Here's How She Brings AI Into the Work.
Giada Sartori is a product coach at UBS Asset Management in Zurich. She joined Product Masterclass to learn how to embed AI across the product lifecycle. Eight weeks later she had built her own product discovery skill, brought reverse requirements gathering into her prototyping, and started coaching product managers and senior leaders to work with AI, all of it shaped to fit a regulated bank.
Speed Without Direction Is like burning Jet Fuel on a Runway
Martin Eriksson darüber, warum KI strategische Klarheit dringlicher macht. The Decision Stack, Prinzipien die etwas kosten, und was 30 Jahre Produktarbeit wirklich lehren.
She Was the Only PM at Her Company. Then She Built Herself an AI Team.
Verena Graber joined Product Masterclass feeling like an octopus with 800 arms. Eight weeks later, she's running a customer research engine, automated product docs, and a different conversation with Sales and CS.
PMs Are the Bottleneck Now. Six Industries Show What Comes Next.
For thirty years, engineering was the constraint in software. AI just moved the bottleneck onto product managers. Six historical industry parallels and what they teach us about the structural response.
AI Made the Individual Faster. It Didn't Make the Team Faster. Yet.
Your team adopted AI. Everyone is faster. So why does nothing ship sooner? The problem isn't the tools. It's the handoffs between the people using them.
How to Get Customer Access When Sales Won't Let You In
Getting customer access in B2B isn't a scheduling problem. It's a positioning problem. Here are the strategies that actually work.
Model First by Year End: How Two People Run a Company That Feels Like Ten
We decided that by December 2026, every repeatable task in our company would be handled by AI. Two months in, we are already losing track of what we still do manually.
Your AI Keeps Forgetting You. Context Engineering Fixes That.
You are not bad at prompting. Your AI just has amnesia. Here is how to fix it with a context system that persists.
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When Code is Cheap, Product Thinking Becomes the New Bottleneck
For 30 years, software engineers were the constraint in every software organisation. AI is changing that. Here's what comes next - and why most companies aren't ready.
The "Egg Organization" - Why Product Management Feels Broken
The problem isn't your skills. It's the structure. Discover why product teams get stuck in project-minded organizations - and how to break out.