Release Date: 01.07.2025
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From Project to Product Mode

A field-tested framework for Product Leaders driving organizational change. Learn how to stop reacting and start leading your company towards a scalable B2B product organization.

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Why we wrote the book

Scaling a B2B software company isn't just about building more features, it's about shifting the entire organization from project thinking to product thinking.

This book gives you a proven mental model and practical steps to:
✅ Diagnose the hidden problems blocking your scalability
✅ Lead your company's transformation — even without full authority
✅ Build a scalable, profitable product without drowning in custom work

Read it in just 1–2 hours and get a clear gameplan for leading lasting change​.

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FIND OUT MORE ABOUT THE BOOK

Watch the Keynote

Recognize These Symptoms?

  • Endless feature requests and little strategic focus
  • Roadmaps dictated by the biggest customers
  • Engineering teams trapped in permanent crisis mode
  • Growing technical debt and slowing delivery speed
  • Lack of discovery, prioritization, and real product ownership

These aren't random issues.
‍

They're signs of a system stuck in project mode — and you need a new gameplan

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WHO IS THIS BOOK FOR?
  • Product Leaders (VPs of Product, Heads of Product, CPOs)
  • Senior Product Managers preparing for leadership roles
  • Founders and Executives in B2B SaaS and software companies
  • Consultants guiding companies through product transformations

If you are:

  • Struggling with bloated backlogs and constant firefighting
  • Trapped in a project delivery mindset while trying to grow scalable products
  • Frustrated by sales-driven roadmaps and missing product focus
  • Leading a product organization inside a traditional, project-first company
    then this book is your essential guide
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Buy 1 copy for yourself
Inside the Book, You'll Discover:
The 7 systemic challenges blocking your company's scalability
How to shift from custom projects to standardized products
How to rethink pricing, discovery, prioritization, and team structure
How to overcome internal resistance and align leadership around real product thinking
A 5-step approach to leading change — even when you can't simply tell people what to do.
Includes
A self-assessment tool to evaluate your company's project-to-product maturity
Real-world examples from companies who made the shift
Practical, no-fluff advice written for busy leaders — no jargon, no overcomplicated frameworks​
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Buy 20+ copies for your team
This is what you will get:
Everything you get with 1 copy, but more awesome since you also get...
a 1 hour Presentation or Q&A Session with Sebastian or Thomas for free
Just send the receipt of your purchase to hallo@product-masterclass.com and we will send you a link to schedule your personal session with one of the authors.
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