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In 8 weeks we embed AI-native workflows into your team's product work. Live coaching, video lessons, sparring on your real products.
New AI tools every week, new model releases, too much news. Your team is as overwhelmed as you are. Block calendar time? No time. Go deep? No time. The feeling that stays: everyone else is pulling ahead, I'm falling behind.
Your team uses AI tools individually. ChatGPT for PRDs, Copilot for refinement. Everyone prompts on their own, no one changes the shared method. You're faster on isolated tasks, not as a team. That's tool use, not a workflow shift.
With Cursor, engineering is 6× faster. Features explode. NPS flat, revenue flat. Then the line lands in a meeting: “Engineering delivers, product makes no difference.” And you don't have a clean answer for why that is.
Product Masterclass is a dedicated program. Over 8 weeks we work with your product team to embed AI workflows into daily work.
Your team already prompts. An AI workflow is what changes the daily routine. We build it together with you.
Classic trainings give you a day of input, then you're alone again. We work with your team for eight weeks on your real projects. Sparring, coaching, and iteration every week.
Other trainings practice on fictional SaaS cases. We practice on your real backlog, your discovery, your roadmap. What you build lands in the next sprint.
Not a tools course. We use the stack that actually moves the needle in product teams today. You learn when to reach for what.
Custom Skills, code agents, long-form outputs
Custom GPTs as team skills, browser automation
1M-token context, Deep Research
Source-grounded notes & briefs
Insight management, patterns
Interview synthesis
Vibe coding, prototypes
Vibe coding, prototypes, tickets & specs
Functional mockups, no dev
Agents that take on real work
Tools change. The framework underneath stays. You learn the decision pattern, not the click paths.
Not everything should be automated. Learn what to master as a PM, what to leverage with AI, and what to automate entirely.
PM Principles
Deepen the core PM skills that make you valuable
Multiply Your Impact
Use AI to amplify your PM capabilities and work 10x faster.
Free Up Your Time
Stop wasting time on repetitive tasks that don't require human judgment.
Deepen your team's PM foundation, then learn to leverage AI and automate repetitive work.
AI is going to change how your team works fundamentally in the next 3 years, but not everything will change. Some things need to stay human for your team to be successful. We are looking at our protect, augment, automate framework to help your team understand how AI changes what it does today.
• Identify which tasks to protect, augment, or automate in your daily work
• Build your personal AI productivity stack
• Know exactly when to use human judgment vs. AI tools
Tools: Claude, Gemini, ChatGPT
Great product decisions still start with real human conversations.
AI helps your team prepare, synthesize, and spot patterns without losing empathy.
The result: clearer insights with far less manual effort.
• Prepare and run customer interviews that uncover real problems
• Use AI to synthesize interviews into clear patterns and insights
• Translate qualitative insights into confident product decisions
Tools: Condense, Dovetail, Claude Code,
Most organizations do not do a lot of discovery. We show your team how AI makes discovery possible with far less effort — and which parts your team still has to drive itself.
• Build a continuous discovery workflow for your product
• Leverage AI for Insights Management
• Synthesize Data into Patterns
Vibe Coding enables your product people to test solutions faster than ever. It makes your team more independent of developers & designers and lets it iterate in hours instead of weeks.
• Build functional prototypes in hours instead of weeks
• Code your own prototypes without waiting for developers or designers
Tools: Lovable, Claude Code
Whether your organization is already great at product or not, AI is already changing it today. We show your team the timeless tools that help drive decisions across teams & stakeholders. The focus is on storytelling, convincing & decision-making.
• Align executives, sales, and engineering without endless meetings
• Defend product decisions with clear reasoning stakeholders buy into
• Use AI to turn stakeholder chaos into clarity
Tools: Your own AI Strategy Repository
AI is reshaping how vision, strategy, and roadmaps are created and communicated. This week, your team uses AI to sharpen strategic thinking, tell clearer stories, and make stronger prioritization decisions. The focus is on clarity and alignment, not prettier slides.
• Turn your roadmap into a compelling strategic narrative
• Build and leverage your own AI Strategy Repository
• Leverage AI for prioritization decisions
Tools: Your own AI Strategy Repository
Ticket writing is a task of the past. Your team creates context for the LLM by combining architecture information from GitHub, UI design systems, product strategy and direction. AI does the writing. Your PMs stay accountable for the decisions, documentation is automated.
• Build an AI Brain for your product
• Make existing strategy, roadmaps etc. AI usable
• Generate great requirements from your AI Brain
Tools: Your Own Agents, BMad Method
AI-native companies expect automation skills from every product team. That is why we show your team how to automate repeating tasks and build the mindset to spot them.
• Build automations that eliminate busy work
• Spot automation opportunities in your daily workflow
• Ship working automations using no-code tools that free up time to ship value
Tools: N8N, Make, Zapier, Build your own Agents
By now, the question is no longer whether to use AI, but how to make it work in your team's real, messy day-to-day product work. In this final week, your team turns everything it learned into practical AI workflows that fit your roles, your tools, and your organization. The goal is not more tools, but a setup that actually survives internal constraints.
• Apply the learnings of the last 8 weeks directly to your workflow
• Integrate into your existing tech & tool stack
• Learn how to manage around internal obstacles
Not a college lecture. Not a self-paced course. Live, interactive, with exercises on your own product.
What CPOs keep asking us. And our answers.
Right now there's hardly a higher-ROI investment than equipping your product team with AI-native workflows. If it's a priority, budget usually follows.
It's the biggest lever in the company for building the right things faster.
If there's really no money for this, you're in a dangerous spot. Other teams around you are deploying AI fast, building faster, understanding customers faster, succeeding faster.
Perfect starting point. As a new product lead you need two things at once: a clear direction and a team that backs it.
An 8-week cohort delivers both. Your team immediately sees you investing in their growth, and instead of three different playbooks you come out with one shared mindset.
Perfect chance to position yourself as a lead who thinks ahead and pushes the company forward.
Bring the new leader in early. We offer a free 1-hour deep dive for that. No pressure.
A dedicated Company Cohort makes sense for 8 or more participants.
For smaller teams there's the public Product Masterclass: same content, same trainers, open for individual sign-ups.
Drop us a note and we'll recommend the right cohort.
Very. The live sessions work on your real backlog, your discovery, your current roadmap.
Before we start we run a context workshop with you to identify the biggest levers for your team and set priorities, without diluting the curriculum.
Yes, and we recommend it. Cross-functional participants like engineers, designers, or sales and support leads measurably improve cross-team collaboration after the cohort.
You save translation work later when your team rolls new workflows out across the org.
The public Masterclass is for individuals who want personal growth.
Company Cohorts bring your whole team to the same level at the same time, with exercises on your real backlog.
Plus: private, not public (important for confidential strategy discussions).
Company Cohorts are private, we start whenever you're ready.
Kickoff is 1 to 2 weeks after order confirmation.
Usually procurement takes longer than our prep time, so we can start almost immediately.
A shared understanding of product development with an AI-first approach.
You'll have built a shared workflow that you keep building on and changing yourselves. And you keep alumni access to the Product Masterclass videos and materials.
After 8 weeks your team walks away with a different mindset: more effective, faster, and better at collaborating with engineering and stakeholders across the company.
Product Masterclass, Just Product, and our Project-to-Product methodology all come from us. We don't just train, we help build the ecosystem you work in.
4 coaches from product, engineering, and design. All active in product teams, all using AI workflows daily. Whoever coaches your team builds prototypes in Cursor regularly. No ex-consultants presenting the same slides for 5 years.
Just Product is the leading German-speaking product conference. We curate it. That means we see in real time what actually works in DACH product teams, not what's trending in US podcasts.
The framework underneath this cohort. Built by Thomas Hartmann and Sebastian Borggrewe, based on 10+ years of practice in DACH scale-ups and corporate digital divisions. Not MBA theory.
Together we'll look at where your team stands, which AI levers matter most for you, and whether a Company Cohort is the right fit or another path makes more sense.
