Most product teams think they have a strategy. They don't. They have a roadmap, a set of OKRs, or a vision statement vague enough to mean anything. And when everything is a priority, nothing is.

In this talk, Martin Eriksson, co-founder of Mind the Product, product partner at EQT, and creator of the Decision Stack, breaks down why strategy fails at most companies and what to do about it. Drawing from his experience advising 150+ companies, Martin shows how real strategy means making the tough choices about what you will and won't do, and building a clear line from vision to the decisions your team makes every day.

You'll walk away knowing how to spot fake strategy, challenge it constructively, and replace it with something your team can actually act on.