How AI Broke Your Strategy

Most product teams thought they had a strategy. Then AI collapsed the cost of building, and what was left turned out to be a roadmap, a set of OKRs, or a vision statement vague enough to mean anything. AI did not create that gap. It removed the excuse that execution was the bottleneck.

In this talk, Martin Eriksson, co-founder of Mind the Product, product partner at EQT, and creator of the Decision Stack, argues that AI makes strategy more important, not less. When anyone can build anything, the question stops being "can we build this?" and becomes "should we build this?" Drawing from his experience advising 150+ companies, Martin shows how to build a clear line from vision to the decisions your team and your agents make every day.

You'll walk away knowing how to spot fake strategy, why saving time is the least ambitious thing you can do with AI, and how to point all that new speed in one direction.