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ABOUT SEBASTIAN
Sebastian Borggrewe
Sebastian Borggrewe is a sought-after speaker and product leadership expert, known for turning product chaos into clarity. As co-author of the bestselling book From Project to Product Mode, he helps organizations escape project traps, rethink delivery, and build scalable, customer-centric product teams.
With over a decade of hands-on experience — from early-stage teams to enterprise product orgs — Sebastian combines deep expertise with sharp storytelling and just the right amount of provocation.
His talks aren’t about theory. They’re about change.
When he’s not on stage, he’s coaching product leaders or advising companies like Breuninger, HUK Coburg, and Flix on their transformation journey.

WHERE SEBASTIAN HAS SPOKEN
PAST EVENTS
Conferences
- Prow Conference 2024
- Project to Product Summit 2024
- Product Management Conference 2024
- Just Product 2024 & 2023
- Sparkscon 2023
- Digital Product Days 2022
- TedX Köln Salon
- ...
Corporate Events
- Breuninger Tech Culture Day 25
- Huk-Coburg Product & UX Meetup
- Siemens AISummit
- Flix Product Management Community
- XING Product Community
- BSH
- Deutsche Bahn
- ...
Meetups
- Product Tank Munich
- Product Tank Cologne
- Product Tank Frankfurt
- Product & UX Meetup Munich
- ...
Podcasts
- Produktwerker Podcast
- Productized Podcast
- Product Founder Podcast
- Product Management Stories
- ...
SIGNATURE KEYNOTES
Selected Keynotes

Project to Product
How to escape project-mode and unlock real product impact
Learn what’s keeping your teams stuck in project delivery, how to rethink structures and roles, and what it takes to build product orgs that ship outcomes, not outputs.
🧠 Strategy 🛠️ Transformation, 💡 Inspiration

The 5 Challenges Every Product Manager Faces
Why product work is hard – and how to navigate it anyway
From lack of customer access to stakeholder chaos, this talk names what PMs struggle with and what PMs & Product Leadrs can do to change the game. Based on insights from hundreds of PMs in our Product Masterclass.
🎯 Leadership 🛠️ Hands-on 🔍 Reality Check
INVITE SEBASTIAN TO SPEAK
Whether you’re planning a conference, an offsite, or an internal leadership day, Sebastian will challenge your thinking and leave your audience with tools they can apply the next day.
