Joca Torres, a renowned product management advisor, has led successful product strategies in tech companies and transformed traditional corporations digitally. He held key positions such as Chief Digital Officer at Lopes Consultoria de Imóveis and CPO at Gympass, Conta Azul & CPTO at Locaweb. Starting with his own startup in 1992, Joca pioneered internet provision in Brazil. He authored four books on digital product management and shares insights on his website. Joca advises and conducts training programs for various organizations including Ernst & Young, Gympass, Itaú, and TV Globo.