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Master Product
Management
in the AI Era
AI is changing your job fundamentally. Learn the timeless principles that matter AND the AI-augmented workflows that make you 10x more effective.
300+ Alumnis
From places like Zooplus etc..
8 Weeks
Intensive AI-focused training
3h/Week
Learn while you work
100% Real
Apply to your actual product
"AI won't replace PMs.
But PMs who use AI will replace those who don't."
The PM role is transforming faster than ever. Companies need PMs who understand both timeless principles AND modern AI-augmented workflows.
This is not another "prompt engineering" course. This is a complete PM curriculum rebuilt for the AI era.
Protect • Augment • Automate
Not everything should be automated. Learn what to protect as uniquely human, what to augment with AI, and what to automate entirely.
Protect
Human-only skills that AI cannot replace
→ Empathy & emotional intelligence
→ Vision & strategic thinking
→ Change management
→ Creative thinking
Augment
Tasks where AI enhances human capabilities
→ Strategy development
→ Communication drafting
→ Requirements refinement
→ Data analysis
Automate
Tasks that can be fully automated with AI
→ Meeting summaries
→ Data extraction
→ Repetitive admin tasks
→ Report generation
Our Instructors come from top product companies
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8 Weeks That Transform How You Work
Cover the complete product lifecycle with AI integration at every stage
PM & AI Fundamentals
AI is going to change your job fundamentally in the next 3 years, but not everything will change. Some things need to stay human in order for you to be successful. We are looking at our protect, augment, automate framework to help you understand how AI changes what you do today.
What You'll Master
• Identify which tasks to protect, augment, or automate in your daily work
• Build your personal AI productivity stack
• Know exactly when to use human judgment vs. AI tools
From Gut Feelings to AI-Assisted Discovery
Most organizations do not do a lot of discovery, we will show you how AI can help you to actually do discovery with less effort and on the other hand help you understand, what you have to drive and what AI enables.
Covers: AI-Assisted Discovery, Problem-Space Interviews & Data, Vibe Coding for Product Managers
What You'll Master
• Run continuous discovery with AI analyzing customer data and interviews
• Build functional prototypes in hours instead of weeks
• Code your own prototypes without waiting on developers or designers
From Ticket Writing to AI-Assisted Delivery
Your developers are already using sophisticated tools to code, but you are still just prompting ChatGPT for stories? You will learn how to create great requirements in 1/10 of the time.
What You'll Master
• Write crystal-clear requirements in 1/10th the time
• Catch edge cases and technical risks before refinement
• Create tickets that engineers actually want to implement
From Backlog Manager to Decider
Whether your organization is already great at product or not, AI is already changing it today. We show you the timeless tools that help you drive decisions involving your team & stakeholders. The focus here is on storytelling, convincing & decision-making.
<strong>Focus:</strong> Roadmapping as your storytelling tool for Stakeholders
What You'll Master
• Turn your roadmap into a compelling strategic narrative
• Align executives, sales, and engineering without endless meetings
• Defend product decisions with clear reasoning stakeholders buy into
From Manual to Automation
AI-native companies won't hire PMs without automation skills anymore. That is why we show you how to automate repeating tasks and acquire a mindset that let's you spot these tasks.
What You'll Master
• Build automations that eliminate 5+ hours of busy work per week
• Spot automation opportunities in your daily workflow
• Ship working automations using no-code tools
From Output to Outcome & Impact
No matter whether you are using AI or not, the question remains the same: Are we building what truly works?
What You'll Master
• Prove product value with outcome data, not vanity metrics
• Measure what actually matters and decide based on evidence
• Show clear ROI on shipped features
TRUSTED BY
PRODUCT PEOPLE
FROM LEADING COMPANIES
Learn from the Best, Apply to Your Product
This isn't theory. Every week, you apply what you learn to your actual product.
100% Practical
No theoretical fluff. Apply frameworks to your actual product every week.
Learn from Peers
300+ alumni from Siemens, Bosch, Check24, and other leading companies.
AI-Augmented
Learn both timeless principles AND cutting-edge AI workflows.
Expert Coaches
Learn from PMs who've built products at Visa, Check24, DeepL, and Firefox.
Career Growth
Gain confidence, frameworks, and skills that advance your PM career.
Certificate
Earn a recognized Product Masterclass certificate to share on LinkedIn.
Choose Your Path
Join as an individual or bring your entire team
Public Cohort
For individual PMs (company-funded)
excl. VAT • Next cohort: January 2026
✓ Weekly live coaching calls
✓ Access to all video content
✓ Learn from peers at 10+ companies
✓ Product Masterclass Certificate
✓ Lifetime access to materials
Inhouse Cohort
For product teams (8-15 PMs)
Starts when you're ready
✓ Private cohort for your team
✓ Customized to your products
✓ Build common language & frameworks
✓ Standardize practices across team
✓ Flexible scheduling
✓ Team progress tracking
Ready to Master Product Management in the AI Era?
Join the next cohort and transform how you work in just 8 weeks.