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She Coaches Product Teams at a Global Bank. Here's How She Brings AI Into the Work.
Giada Sartori is a product coach at UBS Asset Management in Zurich. She joined Product Masterclass to learn how to embed AI across the product lifecycle. Eight weeks later she had built her own product discovery skill, brought reverse requirements gathering into her prototyping, and started coaching product managers and senior leaders to work with AI, all of it shaped to fit a regulated bank.
PSPO certification: PSPO 1 certification without a 2,000 euro course?
With the Professional Scrum Product Owner (PSPO 1) certification, you can verify your skills as a Product Owner ✅ Preparing for PSPO 1 in particular can deepen your understanding of the role of the Product Owner ✅ We show you what you need to consider for this certification ✅
Sprint goal: Why do we never achieve our sprint goals?
Many development teams chronically fail to achieve their sprint goals. A clearly defined sprint goal helps the Scrum team to work in a focused and effective way while promoting coordination between team members. Typical symptoms, but also cures for this common disease in product development are not so obvious. We will show you how your team and you can achieve your sprint goals measurably better in the future.
What are the product manager tasks and what are they not?
As a product manager, you quickly realise what your job entails ✅ But what is really your job? What are you really responsible for? We'll answer these questions by looking at what you are NOT as a product manager ⛔️
Scrum Daily Standup: Help, our dailies take forever!
Dailies are an everyday topic in product management. If they work effectively, they are a benefit for the whole team. If not, they become one of the most annoying aspects of everyday life. With structure, good management and a few more tips, your dailies will become more efficient.

Product manager lateral entry: from developer to product manager
Have you ever wondered how to get into product management? One way is to start as a software developer and then become a product manager. This change will inevitably present you with new challenges. We show you the differences between the two roles and how you can expand your skills to new areas. A well-prepared application, which includes a CV, cover letter and certificates, is crucial for success in the product management application process.
Solution testing in product management
Why are commitments so important in solution testing? No idea? We're changing that today.
How much tech do I need to understand as a product manager?
As product managers, we keep hearing that it would be useful for us to learn coding or SQL, or that we should understand how code works, or... But is that true? We also give you tips on what you should really understand technically as a better PM.

Are refinements a waste of time?
We have a great topic for you here, namely refinements. You've probably heard this term many times before. In this article, we want to clarify with you whether refinements are really a waste of time.

5x better user stories
Today we want to talk to you about a very special topic, namely user stories. WHY? There are numerous stumbling blocks that you can fall over. Read for yourself and you'll find out more.