Discover our latest Product Management Articles

SCRUM is THE framework for software product development! However, this tool alone does not make for good product development. The agile method, which follows an iterative approach and produces small, functional product increments, is also crucial. To be successful as a product manager in the long term, you need a skill set from the areas of business, UX, core product and a certain understanding of tech.

The topic of discovery is currently on everyone's lips in the field of product development. The times when discovery was often neglected are a thing of the past. Why too much time is sometimes spent in the problem room these days and which rules of thumb really help you to find your customers.

This time, we looked at whether a product manager is the "CEO of the product". In theory, it sounds appealing that as a product manager, we approach the product with the skills and mindset of a CEO. However, everyday life in product development...

As the year draws to a close, Product Owners & Software Product Managers also have the opportunity to review the year. The annual review is an opportunity to reflect and prepare for the annual review. We'll tell you how to make the most of it for your further development as a Software Product Manager or Product Owner and how to prepare for it properly.

There are many myths in this world. And they're also around in product management. For example, we regularly hear that UI equals UX, that you need good taste for design, or that user testing only comes after development. This article serves as an informative resource to clear up these misconceptions. But is this really the case?We say no. And what's more: these myths can cost you time and money. We've taken a closer look at these three design myths and will clear them up once and for all.

There are few topics that cause as much confusion as the distinction between Product Manager and Product Owner. We'll clear this up for you once and for all and provide clear definitions for both terms. But first of all: the terms are used interchangeably.

With the Professional Scrum Product Owner (PSPO 1) certification, you can verify your skills as a Product Owner ✅ Preparing for PSPO 1 in particular can deepen your understanding of the role of the Product Owner ✅ We show you what you need to consider for this certification ✅

Many development teams chronically fail to achieve their sprint goals. A clearly defined sprint goal helps the Scrum team to work in a focused and effective way while promoting coordination between team members. Typical symptoms, but also cures for this common disease in product development are not so obvious. We will show you how your team and you can achieve your sprint goals measurably better in the future.

As a product manager, you quickly realise what your job entails ✅ But what is really your job? What are you really responsible for? We'll answer these questions by looking at what you are NOT as a product manager ⛔️