Discover our latest Product Management Articles

The Value Proposition Canvas is a tool that you can use to systematically work on your value proposition. As a supplement to the Business Model Canvas, the VPC is central to customer-centred product development. Today you will learn how to work with the VPC and what you should bear in mind.

Business Model Canvas ✅How To guide ✅ Examples from Amazon ✅ Downloads ✅ Templates. 🔝 Here you will find everything you need to use the Business Model Canvas for yourself.

Today we are focussing on the topic of customer interviews and how they can help to develop better products. Customer interviews are one of the best ways to find out what really matters to customers. They help you understand their needs and improve the quality of your products.

Over the last few years, we have developed the Experiment Tracker to support teams in systematically developing new business models. You can use our tracker for the development of new products and services as well as at feature level. Read on to find out how it works!

Unfortunately, it happens all too often that product owners are only used as "requirements translators" for the wishes of stakeholders. However, a product owner does much more: they establish the link between business strategy and product design and therefore have a significant influence on the entire development process. However, the range of tasks is much broader. Today, we explain which tasks you should actually be able to master as a product manager - and in which order you learn these skills in the Product Masterclass!

It actually sounds like a real no-brainer: product managers want to work closely with their customers. In reality, however, this doesn't always mean that they are actually allowed to talk to them. Find out today how you can approach customers and what you can do if the path to conversations with customers gets bumpy! User interviews are a fundamental method to gather honest and unbiased opinions and should be used together with other discovery methods to get a holistic picture.

As a product manager, you are responsible for the success of your product. However, there are often internal forces that block progress and make it difficult to successfully bring the product to market or release new features. Today, Sebastian will tell you why it's your responsibility to identify these blockages and what you can do to remove them.

Today, everyone in the start-up scene and in start-ups is familiar with lean start-ups. This idea was born over a decade ago and went around the world as a buzzword. This method has changed the way we found companies and build products. The Lean Startup method draws its inspiration from the Japanese automotive industry's just-in-time production system to minimize waste and optimize processes. In this article, you can find out what this method is all about and how you can use it for yourself as a product owner or product manager.

Did you know that meetings are a horror for many developers? Sure, they are usually necessary to create structure and solve problems. However, they can also quickly be perceived as a waste of time. So today, we're looking at the reasons why developers typically feel an aversion to meetings.