Discover our latest Product Management Articles

OKR stands for Objectives and Key Results. It is a goal-setting method used by companies such as Google. In this article, you will learn what OKR is, why it could be important for your company and how to use it successfully.

An agile coach supports teams in the introduction of agile methods and promotes their self-organization. They help to remove obstacles and improve collaboration. In this article, you will learn all about the tasks, skills and training of an agile coach.

Agile methods are flexible approaches to project management that help teams to adapt quickly to new requirements and changes. In this article, you will learn what agile methods are, why they are so effective in modern project work and which specific methods such as Scrum and Kanban can help you.

In the realm of technical product management, harmonizing strategic product planning with specialized technical know-how is paramount. The role of a technical product manager entails serving as a conduit between the objectives of the business and the capabilities of technical teams to facilitate the creation of technically viable, superior-quality products. This article will delve into key competencies, duties, and exemplary methodologies that constitute effective management for such advanced products.

Wondering what a Director of Product Management or VP Product does? Who is the manager of product mangers? Which role is responisble in shaping and executing product strategies to meet business objectives. In this article, learn about the key responsibilities, essential skills, and career paths for product management and the different manager levels of product managment.

Introducing a customer-centric approach to product management is crucial for enhancing customer experiences and fostering loyalty and long term product success. Asking customers about the features they require mostly leads to bad product performance and is not the way to go to become a customer-centric product manager or company. David J Bland’s infamous „Product Death Cycle” illustrates precisely this issue. Many people quote Henry Ford, “If I had asked people what they wanted, they would have said faster horses,” suggesting that you should not listen to your customers. In contrast, Lean Startup, Design Thinking, Customer Development, and other innovation methods suggest that you do exactly this – talk and listen to your customers. While that sounds like a paradox, this article aims to help you decide which customer feedback to consider and which one to filter out.

As product managers, we keep hearing that it would be useful for us to learn coding or SQL, or that we should understand how code works, or... But is that true? We also give you tips on what you should really understand technically as a better PM.

Curious about what a product marketing manager (PMM) does? A PMM ensures products meet market needs and drive success by blending product development, marketing, and sales strategies. This guide explores PMM responsibilities, key skills, and paths to advance your career in this dynamic role.

PSPO vs CSPO vs Product Masterclass: Which certification suits you better? We compare the most important aspects of the Professional Scrum Product Owner (PSPO), the Certified Scrum Product Owner (CSPO) certifications and the Product Masterclass, including costs, validity and training requirements.